Case Study: Bold Brand and website for a Visionary Virtual Assistant
Eloise Elford is the powerhouse owner behind a thriving VA business, helping ambitious female entrepreneurs balance business, life, and family without compromise. For three years, she relied on a DIY website that worked, but didn’t wow. With her sights set on attracting high-paying clients, better projects, and streamlining her workflow, she knew it was time for a brand and website that matched her incredible services.
That’s when Eloise found me on Instagram. Drawn to my colorful, personality-packed designs and my done-in-a-day Design Party Days, she knew this was the solution she’d been searching for.
From our very first call, it was clear we were a match made in design heaven—her passion for her clients was infectious, and I couldn’t wait to bring her vision to life!
Signed off moodboard for Eloise Elford giving femininity, calm and fun.
The brand & website Plan: two days to turn DIY Drab Into Design Brilliance
To fit Eloise’s busy client-packed schedule and help her get big results quickly, we opted to tackle her rebrand over 2 days with my signature Design Party Days service.
The plan was to use one Design Party Day for crafting her bold new brand and laying it all out in an easy to use Canva document, and then another for building her dream website using Squarespace.
design Party Day 1: creating A Brand That Works as Hard as Eloise
We kicked off with an active Zoom room, open all day for ease of collaboration. By keeping communication open this way, the project was fun and engaging throughout the day.
phase 1: Mood board Magic
We captured Eloise’s professional yet approachable vibe with a colourful, elegant and modern design direction.
phase 2: logo design phase
Starting with sleek black-and-white concepts, we polished her new logo, then added her new signature colour palette for extra impact.
Phase 3: branded extras
From logo submarks to illustrations and hand drawn elements, I packed Eloise’s branding with gorgeous visual delights. Everything was organised into a Canva-friendly brand board, making it easy for Eloise to maintain her polished look across all platforms.
Mixed typography logo design
Brand assets
Submarks and secondary logos
design Party Day 2: A squarespace Website That captivates and converts
Eloise Elford’s unforgettable new Squarespace hompeage. View the full site here.
With Eloise’s bold new branding in place, it was time to create a website that would wow her dream clients.
Phase 1: website content prep
A few weeks before, Eloise completed my content form, so I had everything needed to deliver exactly what she envisioned.
Phase 2: Squarespace homepage design
We started with an engaging homepage that perfectly captured her personality and services.
Phase 3: further website pages
Once the homepage was signed off and Eloise was happy with it (and she was happy with it, because she actually cried on the call!) I went on. to build three additional pages: “About,” “Services,” and “Contact.”
Phase 4: empowering Squarespace website support tools
Dedicated Loom training videos and access to my Squarespace course ensured Eloise felt confident managing her new site.
The Results: A Website That Feels Like Home
Eloise’s new website didn’t just meet her expectations—it exceeded them. She saw improved traffic within weeks of launch and was overjoyed with the entire process. Here’s what Eloise had to say:
"When Naomi revealed my website during our first check-in, I actually cried! It felt like she’d jumped into my head and created the website of my dreams. That’s a challenge, especially since I sometimes struggle to express my creative ideas. I didn’t ask for a single change to the design—she captured my vision perfectly."
"Having a professional, fun, and cohesive website feels like a pinch-me moment. I’ve worked hard to define my business over the years, and this site ties everything together beautifully. I couldn’t be more grateful for Naomi!"
Why It Works
At Howdy Naomi, I specialise in bold designs for bold entrepreneurs. Eloise’s rebrand isn’t just pretty—it’s a strategic tool that attracts her dream clients, reflects her expertise, and frees her to focus on what she does best.
Ready for your own Design Party Day? Let’s create a brand and website that feels like you—but bigger, bolder, and better. 🎉
