When Kate, the amazing businesswoman behind EduKate Learning, came to me, she was sooooo ready for a change. Her DIY logo and website didn’t reflect her vibrant personality or the bold vision she had as a biology tutor and academic coach and it was holding her back from growing her dream business. She craved a brand that felt truly her - feminine, colourful, playful, and full of charm. Plus, her homemade website certainly wasn’t pulling its weight. Before I got started, it was clunky and boring, with little to no traffic. Knowing Kate’s mission (and her busy life with two kids!), I was determined to create a brand identity and website that would help her build the booming business she dreamed of.

Picture this: You need a stunning new brand or a website refresh, but the thought of a months-long design process? Ugh. Cue the overwhelm. Long timelines, endless emails, and a hefty invoice at the end? Not exactly a dream come true for a busy business owner. That’s where my Done-in-a-Day design service gallops in to save the day.

Branding is a necessary part of a successful business strategy, but the results can be difficult to quantify. Instead of just focusing on how branding looks, we need to look at how well it works—and by works, I mean builds your business, brings in new clients, and makes you more money. This post will run through 5 sure signs your branding is working hard—and what to do if it isn't.

As we look ahead to 2025, the design world is gearing up for another exciting year of innovation, creativity, and bold moves from small businesses just like yours. Whether you’re refreshing your brand, launching a brand new website, or simply curious about what’s next in the world of design, these trends are definitely worth keeping on your radar.

Let’s explore how you can use these 2025 design trends to elevate your business and create deeper connections with your audience.

Eloise Elford is the powerhouse owner behind a thriving VA business, helping ambitious female entrepreneurs balance business, life, and family without compromise. For three years, she relied on a DIY website that worked, but didn’t wow. With her sights set on attracting high-paying clients, better projects, and streamlining her workflow, she knew it was time for a brand and website that matched her incredible services.

When it comes to creating brands and websites, there’s something uniquely rewarding about working with female founders. It’s not just about crafting a logo or picking a color palette; it’s about amplifying big, bold visions, building deep relationships, and creating online spaces that feel just as extraordinary as the women behind them.

Squarespace is a fantastic platform for building a beautiful, personality-packed website, but let’s not forget one of the most important parts of any site - getting people to actually find it. Yep, I’m talking about SEO (Search Engine Optimisation)! But don’t worry, this isn’t about cramming random keywords everywhere. Great Squarespace SEO is about working smarter, not harder (or spammier). Let’s dive into five tips to help your site climb those search rankings!

With Jess’s busy schedule, we decided to tackle her brand and website through two Design Party Days—a whirlwind of creativity, collaboration, and results. The plan was, during the first intensive day we would tackle her branding, and during the second intensive day we would tackle her website.

These days are all about maximum output without exhausting back-and-forths, and they’re perfect for bold entrepreneurs like Jess who want stunning results quickly.

Have you ever clicked onto a website, only to bounce off within seconds? Maybe it felt cluttered, unclear, or maybe it just didn’t speak your language. Here’s the thing: your website is so much more than a digital business card—it’s your storefront, first date, and pitch meeting all rolled into one.

As a creative businesswoman, your homepage should work for you, not against you. It needs to connect with your dream clients and guide them effortlessly to a place where they’re excited to work with you. And what’s the secret? Designing a site that’s not just pretty but also easy and enjoyable to use.

Wouldn’t it be lush if there were some magic business button that did all the hard work for us? Just one tap, and we’d be swimming in sales, leads, and perfect clients. Sadly, that’s just the stuff of lazy-day dreams. In reality, getting results takes showing up and doing the things—but the big question is: what things?

Let’s talk about one of the biggest disappointments every website owner has felt at some point.

You’ve spent weeks, maybe even months, crafting every detail of your website. You’ve picked the colors, curated images, written up pages of content, and made sure everything’s just right. You hit publish, excited to share it with the world, and… tumbleweeds.

First off, your brand is like your business’s personality—it’s how people feel when they think about you. It’s that overall vibe and reputation that sets you apart from your competitors. Brand identity, though, is all about the visuals, like colours, fonts, and the aesthetic look of your site and social media. And finally, logo is just one piece—a memorable mark that identifies your small business fast. Together, these elements create the unforgettable brand experience that makes clients remember and adore you.

Blogging is one of the most powerful tools small businesses can use to connect with their audience, showcase expertise, and grow brand visibility. But crafting content that resonates takes strategy and creativity.

Here’s a super simple guide to help you create blog posts that captivate your audience, keep them coming back, and build your authority.

Let’s settle this once and for all—if you’ve designed your own website, this is your permission slip to stop apologising! In my 11 years as a brand & website designer, I’ve heard countless women in business say, “Oh, don’t look at my website, it’s just something I threw together.” But here’s the truth: DIY websites are nothing to be ashamed of. In fact, in the early stages of your business, they can be a brilliant move! You’re still figuring out your offerings, audience, and overall direction.

In this post, I’d like to share some design styles that I think help to infuse some serious personality into our online spaces and make the world of websites a more exciting and interesting place. So, let’s dive into the three big brand and web design trends I’m rooting for as we step into a new year of creative possibilities!

Small business owners, let’s get one thing straight: blogging is the tits. Not only does it show off your hard-earned expertise, but it also boosts your website’s search engine ranking, making you infinitely more searchable to potential new customers. Sounds like a win-win, right? But if blogging is so awesome, why do so few small business owners actually do it? Simple. Most have no idea what to write about or where to start.

Rebranding - a topic that can send a mix of excitement and panic through any small business owner. It can be a very exciting time for a small business, a sign that things are growing and evolving and succeeding. But a rebrand is also a lot of work, and can cause serious upset to your small brand if not handled correctly.

Let’s be real for a second - getting started with building a website for your business can feel like an insurmountable task. You’re bombarded left, right and centre with advice, tips, and must-dos, and suddenly, that exciting project turns into a stress-inducing nightmare.

But hold up cowgirl - before you give up, I’m here to simplify things and reassure you that some of the stuff you’re worried about? It won’t actually ruin your Squarespace website. Promise.

Your brand personality is the unique mix of human traits your brand embodies, making it relatable and memorable to your audience. Knowing exactly how you want your brand to present itself in the online space can help you create branding and marketing that connects deeply with your target audience; and deeper connections mean greater brand trust and loyalty!

Standing out online is a non-negotiable, particularly for online service businesses, and Squarespace is my go-to tool for crafting stand-out sites. Squarespace allows me to craft eye-catching, colourful designs for my clients that not only work seamlessly but are also easy to manage, even for the most tech-shy business owners.