Create a Home Page Your Clients Love to Visit: 5 Simple Website Design Tips for a Magnetic User Experience

Have you ever clicked onto a website, only to bounce off within seconds? Maybe it felt cluttered, unclear, or maybe it just didn’t speak your language. Here’s the thing: your website is so much more than a digital business card—it’s your storefront, first date, and pitch meeting all rolled into one.

As a creative businesswoman, your homepage should work for you, not against you. It needs to connect with your dream clients and guide them effortlessly to a place where they’re excited to work with you. And what’s the secret? Designing a site that’s not just pretty but also easy and enjoyable to use.

After 14 years of crafting websites, I’m sharing five super-simple user experience tips that will help you create a homepage people love to visit—and buy from. Let’s get into it!

Tip 1: Make Your Purpose Crystal Clear - Right Away

Did you know it takes just 0.05 seconds for someone to form an opinion about your website? That’s right—less than a blink of an eye to decide if they’ll stay or click away to a competitor. Don’t let those precious milliseconds go to waste!

Your homepage banner (aka the hero section) is prime real estate. Use it to shout loud and clear:

• Who you are

• What you offer

• Who you serve

For example, if you’re a brand photographer for small businesses, your hero section might say:
"Helping creative entrepreneurs grow their brand with stunning, authentic photography."

Pair it with a gorgeous image and a strong call-to-action like, “Let’s Make Magic Happen.” This way, the wrong audience quickly realises they’re not your ideal fit, while your dream clients feel like they’ve hit the jackpot.

To read the rest of this post, head over to Fran Smith’s Substack community

This post was written as a collaboration, with the bulk being exclusively available on The Experience, Fran’s free Substack community.